Who we are & what we offer

We’re a family-run equestrian business established since 2011 and focused on finding and selling top-quality products that really make a difference for you and your horse. We back this with in-depth knowledge and experience of our products, and customer service aimed at ensuring you get the right solution.

We know from our experience that there are products available in North America and Europe that offer a combination of quality, performance and technical innovation not easily found in the UK. We created Shadow Horse to seek out the best of these and bring them to British horses and riders.  

Our products

How do we choose? A passion for horses and a deep expertise in equestrian products helps us know what to look for. And there are some underlying rules - a Shadow Horse product has to: 

  • Be top quality in every area
  • Offer something special: innovation, performance, robustness, durability..
  • Be a product that we know can make a real difference

So we thoroughly test every product in real-world use before we decide to add it to our range (see 'How we select and test")

Our products come from small companies run by individuals who are passionate about making the best possible product (see 'Our Brands'). Like us, they aren’t satisfied with doing the same as everyone else: they constantly innovate, test, and improve.

The feedback from our customers and the press has been amazing, and we’re becoming known as the sole U.K. source for some of the highest quality and best-performing equestrian brands.

Our commitment to you

We really care about delivering the right solution for you and your horse.  Because every horse is different, and because we know how difficult it is to choose the right product, we’re happy to talk things through and suggest solutions. We’ll try and put you on the right track, even if we don’t have what you need, and we’ll only suggest our products if we believe they’re right for you and your horse. As part of this, we provide lots of helpful information on our website, and extra services such as 'testers' (see 'How we aim to help").

We aim to ship in-stock items within 1-2 business days (email us if you need it urgently) and we use an award-winning next-day courier, or Royal Mail 1st Class for small orders. We sell not just to the UK but all over the world (see Delivery) . If you experience a problem with one of our products, we’ll do all we can to rectify it (see Returns).

How to find us

We are based in South Buckinghamshire but sell mainly on-line through our fully secure website (see Privacy & security).  For full contact details see Contact us.


For more background on Shadow Horse see this article in Everything Horse Magazine

See some of our customer testimonials here